Is Padel the New Golf Course?
For decades, the golf course has been a favourite setting for networking, client entertainment and closing business deals. But padel is rapidly stepping onto the corporate court — and businesses are taking notice.
With matches typically lasting around an hour, padel offers something golf simply can’t: a fast, energetic and social experience that fits into a busy working day.
From team-building and client events to sponsorships, court branding and corporate tournaments, the opportunities are growing as quickly as the sport itself.
We speak to Gina Read of Cloud9Padel, who is seeing first-hand the growing appetite among both corporates and players — and why she believes padel is far more than a passing trend.
Could the boardroom’s next big deal be served on court rather than on the fairway?