Tennis legend Serena Williams is taking her love of racket sports to the next level – joining Heineken® 0.0 as its new global ambassador and bringing a little star power to the padel court.
To launch the multi-year partnership, Serena surprised unsuspecting padel players in Miami by joining their game as a last-minute teammate. The experience perfectly captured the social spirit of padel: play, connection and plenty of fun beyond the court.
The partnership comes at an exciting time for South African padel, with Heineken® 0.0 also becoming an official sponsor of Premier Padel as the world’s leading professional tour makes its debut in Pretoria from 26 July to 2 August 2026.
From a surprise game in Miami to Premier Padel’s arrival in South Africa, discover how Serena Williams and Heineken® 0.0 are tapping into the social side of padel.